Digify Africa and BASA are excited to bring Digital Creatives, a virtual digital skills training programme that aims to assist creative artists to tackle the challenges brought about by the COVID 19 pandemic lockdown.
The lockdown has had a significant impact on every industry and the economy. The Creative industry is no different with a recent online survey published by Akum Agency indicating that a total of 1 268 live music events have already fallen through in South Africa, affecting 2 334 artists at a cost of R82.8 million thus far. Although the restrictions have been slightly relaxed under level 4 with some businesses reopening, many creative workers will continue to deal with losses of income as their craft relies heavily on social interaction.
Digify Africa, together with BASA, seeks to help artists address this challenge through a training programme that will deliver a series of dynamic training webinar lectures focusing on empowering creatives with the skills they need to better utilize the digital tools they have at their disposal. “BASA is really excited to be part of this very important project that offers a platform for knowledge and skills exchange. This is an opportunity for artists to not only acquire digital skills but to also share ideas on how to holistically navigate this challenging period, and to prepare for the future. We hope that this partnership with Digify Africa will grow beyond this offering”, says Tumi Motsoatsoe Head of Programmes & Development at BASA. Over the three sessions, the training will cover three modules; - 06 May: Introduction to Online Marketing - 08 May: Online audit & Content Marketing - 13 May: Content Marketing Strategy and Content Monetisation The key objective of these sessions is to enable artists to better understand how they can navigate the digital landscape and digital adaptation for online profitability. The series will close off with a discussion on Legal and Finance as well as Mental Health. Bongani Khanyile and Adwoa Ankoma from the creative legal agency, Legalese, will join us to share key insights on online legalities and ways participants can protect their online work. Anele Siswana from Procare Drama for Life will also* speak about ways artists can manage anxiety and uncertainty during this period. “Digify Africa is looking forward to engaging with artists and helping them find ways of integrating social media platforms into their trade for the current climate and after”, Qhakaza Mthembu COO, Digify Africa. Digital Creatives is set to kick- off on the 6th of May at 12h00-13h30 and will run for a duration of 1hr30min. The sessions are free and open to all.
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