As the end of 2019 drawers near, thousands of students will soon join millions of unemployed South Africans and begin their hunt for a job in 2020. In July of this year, according to StatsSA* our unemployment rate had risen 1.4% to 29% since just the first quarter of the year, when it was at 27,6%. The increase translates to over 455 000 more unemployed people since the first quarter and marks the highest increase over a short period since 2013*. With an undeniable issue in unemployment, big brands like Surf Washing Powder are focusing their efforts on trying to alleviate and support their consumers. The Surf School of Shine initiative has made it their mission to empower the unemployed youth in South Africa by providing work-readiness soft skills and free online courses through their free online platform (https://www.surfshine.co.za/). To take the initiative and its potential to help job seekers to the youth, the brand is embarking on an Employment Skills Road Show to 19 shopping centres across Gauteng from the 17th of September to the 1st of December 2019 including TVET Colleges in the province. To inspire the youth with their positive career stories and encourage job seekers to visit the Surf platform, public figures Candice Modiselle (actress) and Vuki Dlamini (motivational speaker/businessman) are helping Surf get the word out to their followers. Both Modiselle and Dlamini are passionate believers in the development of the youth and in helping South Africans in the pursuit of their careers. Both believe that the Surf School of Shine platform can assist unemployed youth in their career journeys by helping build the soft career skills and have combined forces with the washing powder in their endeavours. They will be joining the Surf teams at various TVET colleges to encourage and inspire students and to take the message of the platforms and initiatives like The Surf School of Shine to their fans.
If you are currently looking for a job or will be soon, make sure to visit one of the road shows near you where The Surf School of Shine team will be assisting visitors with registrations for the free platform. The platform offers free career guidance advice, free online courses for certificates that you can add to your CV as well as helping you build a professional CV online. Follow the brand on Facebook (https://www.facebook.com/surflaundrysa/) for more information on when the Surf School of Shine Roadshow will be in your area so you can experience the career tips, advice and soft skills the initiative provides. An additional bonus to attending a road show at a mall near you is that you stand to win a Surf Shine Kit to the value of R30 000 (including a R10 000 clothing voucher, a R10 000 electronics voucher and a R10 000 cash prize)**.
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